It's a good way to generate revenue and keep the share holders happy. The average length of ownership of a new car is going up so the manufacturers need to come up with different ways of making money.
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It's also high-quality revenue: low marginal cost, recurring, don't need techs turning wrenches to generate it.It's a good way to generate revenue and keep the share holders happy. The average length of ownership of a new car is going up so the manufacturers need to come up with different ways of making money.
I don't think this one is accurate. I was getting updates to the SYNC 3 system in my Mustang well after the warranty had expired.-Sync upgrades past warranty period.
The warranties have always been a way to make some cash, nothing new there and the rest of those are software upgrades.Of course. The Bronco Sport is already loaded with them if you want to buy in.
-Ford Service Plan.
-Extended Warranties.
-Sirius Subscription.
-Sync upgrades past warranty period.
-Navigation Maps.
-AT&T Hotspot Data Point.
Subscription based living is the future everyone is marching towards. Everyone bellyaches when Prime, Netflix or Xbox or cel carrier plans go up in price. Then they keep buying anyhow. Everyone is griping about BMW right now but eventually they'll settle in and buy the features; end up justifying it somehow like "I'm leasing anyhow and the lease is lower this way". Vehicles are slightly less disposable than a razor, which you can also subscribe to from several companies.
Amen. Sirius XM is just printing money....satellites are up and fees just climb. Dumped it as soon as the trial ran out. I'll listen to FM radio until the entire infotainment becomes pay per use. It's happening all around us. Much like all the wants and wishes for all the personal upgrades. Becarful what you wish for, you just may get it.It's also high-quality revenue: low marginal cost, recurring, don't need techs turning wrenches to generate it.
Building a vehicle is just an excuse to make real money on subscriptions and Ford Credit vig lol.
Saw that one. So $50/mo * 36mo = $1,800. They’ll probably say they’re giving you a discount to pay upfront, which they kinda are for those that would’ve subscribed anyways. I’d hope for something longer than 3 years for that cost though.
all for a feature which for the most part will never be utilizedSaw that one. So $50/mo * 36mo = $1,800. They’ll probably say they’re giving you a discount to pay upfront, which they kinda are for those that would’ve subscribed anyways. I’d hope for something longer than 3 years for that cost though.
I agree with the statement in the article though that this is a bit of a marketing blunder as it looks like exactly what it is, a forced paid up front subscription with vehicle purchase. Instead of increasing MSRP & selling it as a no-cost value add. After all, even the Sport has such massive MSRP increases, surely GM is doing the same.
It's a good way to lose your customer base too.It's a good way to generate revenue and keep the share holders happy. The average length of ownership of a new car is going up so the manufacturers need to come up with different ways of making money.