Fortunately, most of the advertising industry finally got tired of, "It will change your life."First, let me be clear...
Quite a few things have changed my life: parents passed away, oldest brother passed away, a close friend was diagnosed with cancer. These things all changed their life and mine, and not for the better. But advertisng agencies and the clients they serve are pretty darned stupid.
My message to these advertisers, as Edgar Bergan would say to Mortimer Snerd, "Mortimer, how can you be so stupid!"
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