Can this be real??

Bronco riding

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I ordered Area 51 outer banks package and was surprised with the moonroof the dealer told me I probably won’t get it .
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John Comer

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My order for a 2021 Broco Sport Badlands was submitted and accepted by Ford on March24. Initial build date was week of 5/31; subsequently changed to week of 6/4. When I check the tracking on my order it shows in production 6/4 but nothing else. There is an estimated delivery date of 10/31!!!! Is this for real?? I am aware of the chip shortage; but does it really take seven months to get a vehicle??
Thats less than I had to wait. But it is worth it
 

Davenorton

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My order for a 2021 Broco Sport Badlands was submitted and accepted by Ford on March24. Initial build date was week of 5/31; subsequently changed to week of 6/4. When I check the tracking on my order it shows in production 6/4 but nothing else. There is an estimated delivery date of 10/31!!!! Is this for real?? I am aware of the chip shortage; but does it really take seven months to get a vehicle??
I think so,sadly. Ordered Bl/BL mid February. Various build dates proposed. Confirm of build early this month (June) with a projected delivery date of July 15...
NOPE, just got a FOMOCO email... delivery now mid November!
 

Apk

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Yes, unfortunately your timeline seems pretty standard.
I’m not so sure - ordered BL+BL in January- built 6/8 and tracking says est delivery 7/9 but suddenly changed to 10/31 like others have mentioned. Let the dealership know and they said it was still estimated for 7/9 and they were actually getting some BS arriving earlier than scheduled ??‍♂
I hope this is just a glitch and we all get our Bronco Sports ASAP!!!!!
 


Huntyeraws

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Has anyone who ordered BB gotten the 10/31 date?
I have yet to get my BB built. I will worry about delivery date AFTER it is built.
 

Osco

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A buddy of mine just cancelled his Baby Bronco order and picked up a really nice low mile 4 year old jeep rangler with the Rubicon sticker on the fender. He has a super nice Jeep and is happy.
My advice, buy off the lot what you can find and do it soon. My Ford dealer looks like it's going out of business.
I may sell my bronco Sport end of this year. Am somewhat concerned about parts availability. I can prolly get more than I paid for it new. Then pick up a nice older jeep with a bazillion parts already out there...
 

ImdaJesus

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I'm just going to be the person to say this yes we all know there is a chip shortage EVERYWHERE. Fords not the only company having problems, car companies are not the only ones being affected by this. PCs, desktops, refrigeration units, heater units, phones, any device that needs a chip is struggling. This is the reality that everyone knew from the start so it's to be expected that there will be delays.
 

JerryC

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I'm just going to be the person to say this yes we all know there is a chip shortage EVERYWHERE. Fords not the only company having problems, car companies are not the only ones being affected by this. PCs, desktops, refrigeration units, heater units, phones, any device that needs a chip is struggling. This is the reality that everyone knew from the start so it's to be expected that there will be delays.
The number one thing in customer satisfaction is setting an expectation and meeting or exceeding that expectation. Ford has done and continues to do the exact opposite. This is totally under their control.

Do we really believe that for all of it's resources Ford could not project from early this year whether or not they could deliver tens of thousands of vehicles on time? Even so they kept taking orders, kept building and storing incomplete vehicles all the while willfully setting unreal expectations with their customers. Did they keep advertising vehicles that they knew they could not deliver? They could not even be found on dealer lots let be built to order. Of course the alternative was to say "we have nothing to buy, either wait for nearly a year and possibly more or look elsewhere." Now they do damage control by pleading that it wasn't their fault, but it was.

American automakers also set themselves up for this by pushing the globalization of the industry. As did virtually every industry. It's a lesson I hope America learns and understands. If the shortages of medical equipment and threats to the supply of medicine itself during the pandemic can't make America learn this lesson then nothing will.
 
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69cuda340s

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The number one thing in customer satisfaction is setting an expectation and meeting or exceeding that expectation. Ford has done and continues to do the exact opposite. This is totally under their control.

Do we really believe that for all of it's resources Ford could not project from early this year whether or not they could deliver tens of thousands of vehicles on time? Even so they kept taking orders, kept building and storing incomplete vehicles all the while willfully setting unreal expectations with their customers. Did they keep advertising vehicles that they new they could not deliver? They could not even be found on dealer lots let be built to order. Of course the alternative was to say "we have nothing to buy, either wait for nearly a year and possibly more or look elsewhere." Now they do damage control by pleading that it wasn't their fault, but it was.

American automakers also set themselves up for this by pushing the globalization of the industry. As did virtually every industry. It's a lesson I hope America learns and understands. If the shortages of medical equipment and threats to the supply of medicine itself during the pandemic can't make America learn this lesson then nothing will.
Look how Ford is treating its F150 customers in the article below. Trucks with 10/31 dates are sitting while Ford builds/ships new trucks afterwards. So Ford gives new trucks priority over the ones that are sitting waiting:

https://tfltruck.com/2021/06/ask-tfl-why-is-my-new-ford-f-150-order-is-delayed-many-months-while-some-other-trucks-are-being-sold/
 

JerryC

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Assuming that is true, the answer is easy. Ordered vehicles are considered "money in the bank". The belief is that people will keep waiting for their order so they can bypass the orders and sell to new customers.

FWIW, my salesman told me just yesterday that only the ordered vehicles are being built. Their dealership is not getting any new "stock".
 

69cuda340s

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Assuming that is true, the answer is easy. Ordered vehicles are considered "money in the bank". The belief is that people will keep waiting for their order so they can bypass the orders and sell to new customers.

FWIW, my salesman told me just yesterday that only the ordered vehicles are being built. Their dealership is not getting any new "stock".
Also a lot easier to build new vehicles and go through the normal build/test/ship procedure then try to install missing parts on already built vehicles. I know in 2017 when Ford let the 10 speed F150s sit due to trans issues a lot of those trucks showed up scratched, bolts missing, not assembled correctly etc. Ford hired various contractors to "fix" the trucks that did not come off the line suitable for shipping. So for the ppl whose order gets put in the yard get ready because we are probably going to see Ford build/ship new units while those waiting for parts sit and wait.
 

69cuda340s

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Assuming that is true, the answer is easy. Ordered vehicles are considered "money in the bank". The belief is that people will keep waiting for their order so they can bypass the orders and sell to new customers.
And if ppl cancel special order Ford does not care they have about 100 customers waiting to buy each vehicle they can deliver. Bid them up over MSRP cash cows.
 

max the dog

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My order for a 2021 Broco Sport Badlands was submitted and accepted by Ford on March24. Initial build date was week of 5/31; subsequently changed to week of 6/4. When I check the tracking on my order it shows in production 6/4 but nothing else. There is an estimated delivery date of 10/31!!!! Is this for real?? I am aware of the chip shortage; but does it really take seven months to get a vehicle??
Ordered BL alto blue and hitch. Had it undercoated and body sealed. P/U tomorrow. BL decals removed before sealing.
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