Ford CEO ties bonuses to quality.

Bronco Blue

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Idk about Farley, he seems to be steering Ford into an unknown direction. He says things like “oh we’re done with 5 passenger crossovers, we’re gonna focus on passion brands” which yeah cool, but how do passion brands help sales? I mean he was saying this stuff with an updated Escape on the cusp of being unveiled. Doesn’t really help buyer confidence knowing a car is gonna get the axe, I know it wouldn’t help me anyway. I mean wasn’t the whole discontinuing of sedans supposed to help focus on more crossovers? Now they’re pulling out of that too and they’re only going to have the trucks, the Expedition, the Explorer, the Transit, two Mustang badged cars, and two Bronco badged suvs. That’s not a lot of variety.

The short sighted plunge into electric cars instead of investing in quality control which would be more important with electric cars having a push back from the American consumers was dumb. They should’ve done what Toyota is doing which is slowly easing their buyers into the future of electric cars by making their entire line up hybrid only. To me that’s a smart business decision that will most likely work in Toyota’s favor since not only are people still going to have an ICE engine, but they also have electric car capabilities. I’m all for electric cars. I’ve driven them at the auto shows and thought they were cool, but from an infrastructure standpoint, we’re not ready for them yet.

Idk, who knows what’s going to happen with Ford. It could work out for them, or it might not. I just think Farley just says and does stuff that alienates more and more of their customer base. I mean the Edge should’ve gotten another generation seeing that sales upticked recently. The Escape should also stick around seeing that not everyone wants a retro boxy SUV like the BS. Also sedans have slowly started making somewhat of a comeback. It just feels like when Ford isn’t making headway in a market that’s dominated by Honda and Toyota, they just throw the towel in and that’s not a good strategy to have because you can only do that so much and then you’ll be left with barely anything to offer customers.

I know Ford sells a lot of trucks, but is that enough to keep them afloat?
 

69cuda340s

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Ford kept the gas V8 mustang around unlike dodge and chevy.
 

rocks

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He is right about Toyota. I'd never own an EV but have owned a hybrid ('11 Camry) and may own another hybrid in the future.
 


gatornek

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Idk about Farley, he seems to be steering Ford into an unknown direction. He says things like “oh we’re done with 5 passenger crossovers, we’re gonna focus on passion brands” which yeah cool, but how do passion brands help sales? I mean he was saying this stuff with an updated Escape on the cusp of being unveiled. Doesn’t really help buyer confidence knowing a car is gonna get the axe, I know it wouldn’t help me anyway. I mean wasn’t the whole discontinuing of sedans supposed to help focus on more crossovers? Now they’re pulling out of that too and they’re only going to have the trucks, the Expedition, the Explorer, the Transit, two Mustang badged cars, and two Bronco badged suvs. That’s not a lot of variety.

The short sighted plunge into electric cars instead of investing in quality control which would be more important with electric cars having a push back from the American consumers was dumb. They should’ve done what Toyota is doing which is slowly easing their buyers into the future of electric cars by making their entire line up hybrid only. To me that’s a smart business decision that will most likely work in Toyota’s favor since not only are people still going to have an ICE engine, but they also have electric car capabilities. I’m all for electric cars. I’ve driven them at the auto shows and thought they were cool, but from an infrastructure standpoint, we’re not ready for them yet.

Idk, who knows what’s going to happen with Ford. It could work out for them, or it might not. I just think Farley just says and does stuff that alienates more and more of their customer base. I mean the Edge should’ve gotten another generation seeing that sales upticked recently. The Escape should also stick around seeing that not everyone wants a retro boxy SUV like the BS. Also sedans have slowly started making somewhat of a comeback. It just feels like when Ford isn’t making headway in a market that’s dominated by Honda and Toyota, they just throw the towel in and that’s not a good strategy to have because you can only do that so much and then you’ll be left with barely anything to offer customers.

I know Ford sells a lot of trucks, but is that enough to keep them afloat?
He wasn't the only CEO that fell prey to EV mania.
 

rocks

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He is right about Toyota. I'd never own an EV but have owned a hybrid ('11 Camry) and may own another hybrid in the future.
I'll add that the only hybrid vehicle I would buy would be a Toyota model.
 

gatornek

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Unfortunately Ford has the worst quality in regards to recalls of the big 3 automakers.
Ford has held that position for 3 years in a row.
So maybe good on FArley for realizing that and making an institutional change that might drive that marker a bit more in the green?
 


Bronco Blue

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He wasn't the only CEO that fell prey to EV mania.
Yeah I know, tbh as I said I think Toyota is getting it right by slowly transitioning their customer base to EVs by going in between with hybrids.
 

RSH

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So maybe good on FArley for realizing that and making an institutional change that might drive that marker a bit more in the green?
How does giving managers a bonus improve quality?
These days their is so much pressure to keep the line moving, schedule is everything and things can get missed in design, engineering and on the floor.
Why not offer incentives to everyone for quality improvement, quality is a common goal and is a team effort not just managements.
 

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If it is everyone’s responsibility, it is no one’s responsibility.

If the boss doesn’t care about it there is little personal benefit to anyone below them caring about it.
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