I agree with that to a point, however individuals who are cross-shopping vehicles shouldn't be limited to some "category", (e.g. "compact SUV" or "pickup"). I say that because many have specific needs they are shopping for. If it is commuting and getting back into the woods on a rutted fire road are the goal, then a Bronco Sport and a Tacoma are more aligned than say a Bronco Sport and a CX-5, which are both compact SUVs. Many Tacoma owners do not use their trucks for hauling cargo, rather as offroad lifestyle vehicles.A Bronco Sport, which is an off -road ready crossover sub-compact SUV, cannot be compared with a mid-sized pickup TRUCK. They serve different purposes, and are 2 vehicle categories; you need to compare Bronco Sport to other vehicles in same category.