We need our own stickers/branding...

elmystico

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Just my opinion but the wolf appeals to me more than a goat or mountain goat. It brings to mind the whole Call of the Wild, Jack London, howling. Wild.

(Of course our local Major League Rugby team are the Seattle Seawolves but that’s an orca which isn’t at all the same :) )
Yep, exactly what I was thinking when I first added the wolf. But then the Goat got into my head.

(My FJ, which I bought in Burien and is black with the typical white FJ top, was known affectionately as FJOrca when I lived in King County.)
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JamesT

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2Horse

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I can appreciate the goat and the connection to the GOAT, but how many non Bronco enthusiasts would get it? It would have to be a serious looking goat. As a side note, this badge might look good on a bottle of beer too.
 

JamesT

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I can appreciate the goat and the connection to the GOAT, but how many non Bronco enthusiasts would get it? It would have to be a serious looking goat. As a side note, this badge might look good on a bottle of beer too.
that's why i vote for the wolf.

But the bottle of beer now.. there is a bottle opener on this thing!
 

elmystico

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So I decided not to pursue the goat, even though I kind of like that idea as more relevant. The problem is making a goat that doesn't look like a RAM logo, but still screams "GOAT!" to anyone looking at it. At the same time, I refined the overall appearance including some more obvious changes to the large type. New mountains, now with improved sunshine. Colors are mostly the same as last one.

Ford Bronco Sport We need our own stickers/branding... sport-FINDYOURWILD-01

I'm also posting a composite of all the variations I've done so far so everyone can decide whether we want to focus on one color set or, maybe, post all of them to my RedBubble store so people can print the one(s) they like most. You can do stickers, mugs, shirts, whatever. Will that be easiest? I am still perfectly OK with someone taking the graphics files and taking responsibility for finding a printer instead.

Ford Bronco Sport We need our own stickers/branding... SPORT-composite01


And, of course, all these:

Ford Bronco Sport We need our own stickers/branding... SPORT-composite02
 


Beach_Bum

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So I decided not to pursue the goat, even though I kind of like that idea as more relevant. The problem is making a goat that doesn't look like a RAM logo, but still screams "GOAT!" to anyone looking at it. At the same time, I refined the overall appearance including some more obvious changes to the large type. New mountains, now with improved sunshine. Colors are mostly the same as last one.

Ford Bronco Sport We need our own stickers/branding... sport-FINDYOURWILD-01

I'm also posting a composite of all the variations I've done so far so everyone can decide whether we want to focus on one color set or, maybe, post all of them to my RedBubble store so people can print the one(s) they like most. You can do stickers, mugs, shirts, whatever. Will that be easiest? I am still perfectly OK with someone taking the graphics files and taking responsibility for finding a printer instead.

Ford Bronco Sport We need our own stickers/branding... SPORT-composite01
Let me say thank you for all your effort put into these. While someone who is proficient in photoshop might feel it isn't much effort, for us lacking PS skills, it is wizardry. So again, thank you. Now, I trimmed your original post of the other images just so I could focus my feedback on the 6 diamond badges. From left to right/top to bottom, I'm labeling them 1 through 6 so as not to confuse anyone. Color scheme preference - #1 , #3 , and #6 are preferred. I like the thin highlight border between the outer border and the inner shield. The sunlight over the mountains is preferred. The shadow lettering of the Bronco Sport makes it pop. Sticking with the Wolf icon, the #5 style is the best. Just enough highlighting around the silhouette to make it pop while maintaining a muted tone. The Black is too much. Also the lettering to the left/right of the wolf is better when it hugs the wolf silhouette. The black wolf has too much spacing between the logos. The silhouette of the #6 BS is the best compromise.
 

TXArchitect

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@elmystico , Are you setting up a shop page to purchase stickers or other elements with your logos?
 

TXArchitect

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Love that Johnny Bronco logo!
Ford Bronco Sport We need our own stickers/branding... 1598620794222

Weeee! More Input!
 

chaseAbronco

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Love that Johnny Bronco logo!
Ford Bronco Sport We need our own stickers/branding... 1598620794222

Weeee! More Input!
Realize if not the goat, then of course, the bronco! As it's only on the first one, perhaps a few of the other options with a Bronco? Print off a few of these to put on a few beer bottles might be worth it to celebrate the first few outings haha.
 
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Slickrock

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Absolutely great work!

My final answer.. for the hexagonal badges, I would keep your last version, Make versions of it with the colors from #1 (dark-grey/green) and #3 (orange border and blue), and the following tweaks - Use the first wolf version, and use the first mountain version, but maybe make the mountain a tad larger. I think the first mountain fits better in the shape, the new one with the rays my eye goes right to it. Also check the centering of the Sport+text center components, it seems shifted to the right and up some. (Sorry if this seems picky.. I work with a graphics team for a living... :D )

I'd start with those 3 on Redbubble, so we can order misc stuff, but then check with other vendors on window stickers, as I doubt Redbubble can do that.
 


JamesT

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Absolutely great work!

My final answer.. for the hexagonal badges, I would keep your last version, Make versions of it with the colors from #1 (dark-grey/green) and #3 (orange border and blue), and the following tweaks - Use the first wolf version, and use the first mountain version, but maybe make the mountain a tad larger. I think the first mountain fits better in the shape, the new one with the rays my eye goes right to it. Also check the centering of the Sport+text center components, it seems shifted to the right and up some. (Sorry if this seems picky.. I work with a graphics team for a living... :D )

I'd start with those 3 on Redbubble, so we can order misc stuff, but then check with other vendors on window stickers, as I doubt Redbubble can do that.
We don't seem to have a voting mechanism other than "like". But I agree. And as we have all been saying, really great work. It will be fun to be able to order mug and shirt. I suppose we have 3-5 months (esp if we are ordering the cargo management system shelf) before we need the vinyl window sticker for the car decal.
 

elmystico

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@elmystico , Are you setting up a shop page to purchase stickers or other elements with your logos?
I have set up a RedBubble store, which has a large number of products you can apply the logo to, including such mandatory off-roading items as hardcover journals, shower curtains and duvet covers. But they do not stickers thoroughly. Just one or two basic styles and no decals. Still looking high and low for an online company that does the stickers and the e-commerce part well.
We don't seem to have a voting mechanism other than "like". But I agree. And as we have all been saying, really great work. It will be fun to be able to order mug and shirt. I suppose we have 3-5 months (esp if we are ordering the cargo management system shelf) before we need the vinyl window sticker for the car decal.
Thanks for all the compliments. Just happy to contribute, seriously.

Assuming I can't find a better way for stickers to get made, someone will probably need to be responsible for stickers/decals -- create an account, upload files, design and size the final product, pay, receive them and then take orders themselves from anyone who wants them. I respectfully volunteer to not do that, mostly because it will take on a life of its own beyond the Bronco rollout. I am totally fine with someone else making choices with that file, because as I think I said, I am not in this for the profit and prestige.
 

JamesT

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I have set up a RedBubble store, which has a large number of products you can apply the logo to, ...
What is the URL for the store?
@Admin: Do you think we could put that sort of link on the home? Is that allowed, to make it easier for us to find?
 
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elmystico

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What is the URL for the store?
@Admin: Do you think we could put that sort of link on the home? Is that allowed, to make it easier for us to find?
I haven't added any Sport content yet, just specific dealer designs. When I get more added today, I can post it in this thread. Will that work?
 
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Slickrock

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I haven't added any Sport content yet, just specific dealer designs. When I get more added today, I can post it in this thread. Will that work?
@elmystico check out Printful.com. They have some stickers plus all the other usual items, not sure if they're good for windows or not.
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