Ford Customer Satisfaction Survey

thekingprawn

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After way too much angst, annoyance, and frustration I am now the very proud owner of a spectacularly beautiful Velocity Blue Bronco Sport Badlands. The vehicle itself is amazing. I do look back every time I walk away in a parking lot. With each glance in the rearview mirror I smile seeing the old Bronco silhouette on the back glass. I'm smitten, just plain in love with this thing.

My dealership, however, does not engender such florid feelings. I get that I'm probably a lot to handle as a customer. I'm exacting. I'm picky. Worst or all, I refuse to be an uninformed consumer, and I strive to not be some shyster's mark. I want (need) to understand the process. Where my salesman acted like the order is placed in a bottle and thrown into the bay and that an automobile would just arrive at some point as if by magic, I'm the opposite. I want to know each meaningful step of the operation. This caused a great deal of friction between the dealership and me. I can deal with most of it, but the one unforgivable thing they did was lie. Over and over the salesmen made easily disprovable false statements. Some of the lies were so obvious and silly they would be funny if not for how irritating it is to be treated like an idiot. "Look man, I work here..." is not an adequate answer to the question, "do you really expect me to believe that?"

The dealership did honor price protection (thanks, Tim, for the documentation.) They did pull the Vincent report and honor the $1K retail order incentive. But, they pulled the nitrogen filled tires and paint protection "accessories package" that they "do to all the vehicles" garbage. When I stated (perhaps a little too gruffly) "you did things to the vehicle that I did not authorize and expect me to pay for them..." I was told to calm down. I extracted $500 worth of accessories I wanted for that $500 charge, but I'm still livid they tried to charge me that much money for air and a car wash. I got the floor mats and cargo area liner I wanted (plus some meh things), and I will still have all my points to spend, but that really was the very least they could do.

As I was getting ready to leave the salesman told me Ford would be sending a satisfaction survey and begged for five stars. We passed a couple of looks back and forth. I think he understands that I'm not well disposed to grant his request. If I were to be completely honest I'd give him about 3 stars. 3.5 max. I'm sure he's mostly operating within the constraints of his management, but still. Every email from the dealership is signed with "Quick. Transparent. Less Complicated." which they utterly violated at every turn.

I'd flame spray the dealership in the survey but for the need of oil changes. I did purchase the maintenance package since having already spent the money I'll be much more strict with myself about meeting the requirements. In this area there are only three reasonable options for dealerships: the place where I bought the Bronco, the place I've been boycotting since 1993 when a salesman said, "you're not even a customer" and walked away, and another place that's an hour away. I don't mind the hour. It's a nice drive, and any reason to visit Port Angeles is pretty ok with me, but that's not easy extra time to schedule. I've had some warranty work done on my wife's car at the current dealership, and the service department has (so far) been pretty good. I don't want to burn that bridge unless I should.

So the ultimate question is do I show mercy and grace in the survey? I know what the answer should be, but it's really a struggle to reach it. In the end I have the vehicle I want, paid the agreed upon price, got the allowed incentive, purchased the accessories I was going to buy anyway, and I even ended up with some fancy air in my tires. Shouldn't that be enough to satisfy even a cranky old customer like me?
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13MikeH

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After way too much angst, annoyance, and frustration I am now the very proud owner of a spectacularly beautiful Velocity Blue Bronco Sport Badlands. The vehicle itself is amazing. I do look back every time I walk away in a parking lot. With each glance in the rearview mirror I smile seeing the old Bronco silhouette on the back glass. I'm smitten, just plain in love with this thing.

My dealership, however, does not engender such florid feelings. I get that I'm probably a lot to handle as a customer. I'm exacting. I'm picky. Worst or all, I refuse to be an uninformed consumer, and I strive to not be some shyster's mark. I want (need) to understand the process. Where my salesman acted like the order is placed in a bottle and thrown into the bay and that an automobile would just arrive at some point as if by magic, I'm the opposite. I want to know each meaningful step of the operation. This caused a great deal of friction between the dealership and me. I can deal with most of it, but the one unforgivable thing they did was lie. Over and over the salesmen made easily disprovable false statements. Some of the lies were so obvious and silly they would be funny if not for how irritating it is to be treated like an idiot. "Look man, I work here..." is not an adequate answer to the question, "do you really expect me to believe that?"

The dealership did honor price protection (thanks, Tim, for the documentation.) They did pull the Vincent report and honor the $1K retail order incentive. But, they pulled the nitrogen filled tires and paint protection "accessories package" that they "do to all the vehicles" garbage. When I stated (perhaps a little too gruffly) "you did things to the vehicle that I did not authorize and expect me to pay for them..." I was told to calm down. I extracted $500 worth of accessories I wanted for that $500 charge, but I'm still livid they tried to charge me that much money for air and a car wash. I got the floor mats and cargo area liner I wanted (plus some meh things), and I will still have all my points to spend, but that really was the very least they could do.

As I was getting ready to leave the salesman told me Ford would be sending a satisfaction survey and begged for five stars. We passed a couple of looks back and forth. I think he understands that I'm not well disposed to grant his request. If I were to be completely honest I'd give him about 3 stars. 3.5 max. I'm sure he's mostly operating within the constraints of his management, but still. Every email from the dealership is signed with "Quick. Transparent. Less Complicated." which they utterly violated at every turn.

I'd flame spray the dealership in the survey but for the need of oil changes. I did purchase the maintenance package since having already spent the money I'll be much more strict with myself about meeting the requirements. In this area there are only three reasonable options for dealerships: the place where I bought the Bronco, the place I've been boycotting since 1993 when a salesman said, "you're not even a customer" and walked away, and another place that's an hour away. I don't mind the hour. It's a nice drive, and any reason to visit Port Angeles is pretty ok with me, but that's not easy extra time to schedule. I've had some warranty work done on my wife's car at the current dealership, and the service department has (so far) been pretty good. I don't want to burn that bridge unless I should.

So the ultimate question is do I show mercy and grace in the survey? I know what the answer should be, but it's really a struggle to reach it. In the end I have the vehicle I want, paid the agreed upon price, got the allowed incentive, purchased the accessories I was going to buy anyway, and I even ended up with some fancy air in my tires. Shouldn't that be enough to satisfy even a cranky old customer like me?
Changing the oil is incredibly simple for what it's worth. One of the easier vehicles I've changed even with the skid plate. Yeah I'd be honest. Ford wants to know about dealers pulling crap like ADM as mentioned.
Bottom line, enjoy the ride..it's been a long wait, don't let idiots at the dealership spoil the fun. It's a great off roader
 
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thekingprawn

thekingprawn

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Changing the oil is incredibly simple for what it's worth.
It's more about the lazy and the sorry state of my garage than the difficulty.
 

Moltenburn

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Just don't fill it out. My dealer was amazing. And I got the survey and forgot for a week. It timed out. I emailed my salesman asking to reactivate so I could give 10s. And he said dont worry about it. Lmao then asked if I wanted any accessories for 20% off.
 

MNVKSFN

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Be honest and put all of what you said above in the review. If they truly wanted a great review, they would have earned it. Oil changes can be done anywhere and not necessarily in your garage. NOW I am a cheap old fart and if they threw them in at no charge I would go and get them at the dealer, my guess is the service department would have no idea about your review.
 


Elegance

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So I'm in a similar boat. My salesman has lied at every turn. He has contacted me on his own accord ONCE in four months since this process began, and not to provide any updates. He was simply asking if I could forgo the factory spare tire since it's a part that will hold up the process and they'd order me one separately. All other contact has been initiated by me, and he's made me feel like I'm bothering him when I call once a month.

They told me AFTER I signed the build sheet that the customer is responsible for any increases in price. They've constantly denied price protection exists and I know I'll be going to war the day I pick it up. They forgot to add my gray roof at the time of order, even though we exchanged several sentences about the option and why I'd like it. I caught it three months after ordering and they took the opportunity not to apologize for forgetting to add it, but to again emphasize that my price is subject to change.

The literal only decent things they've done for me since ordering are let me test drive a bare bones Badlands the day of my order and call me into the dealership a few days after ordering to let me check out an Outer Banks with the premium package so I could feel the leather I just ordered. I've gotten to actually drive the 2.0L and make sure it's truly worth upgrading from my BB, and that's more than most people are able to do.

But you know what? If I can somehow manage to get it price protected and get the 1k incentive applied, I will show mercy and give 5 stars. If they treat me like a human being the day I pick up the vehicle, all my options are there, and I get it for the price I signed for, that's all I could really want. The fact of the matter is, I live in a small isolated town in AZ that's two hours away from the next closest dealership. My dealership has an excellent service department that has been nothing but exceptional. I want to maintain a good relationship so long as the dealership is willing to put in the effort as well. We're all human, even if capitalism makes them do some scummy things sometimes. Your choice is your own, but I'd show mercy. You got your vehicle intact and at the agreed upon price. That's a win nowadays with dealerships having so much power.
 
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thekingprawn

thekingprawn

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I truly cannot believe the stories here...it is unreal the sagas some of you are dealing with regarding shady dealers. That comes back to management. Price protection and $1000 incentive is a FORD deal...fight like hell for that.
Ford still does their part. It's up to the dealership whether or not that makes it to the customer.
 

Elegance

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I truly cannot believe the stories here...it is unreal the sagas some of you are dealing with regarding shady dealers. That comes back to management. Price protection and $1000 incentive is a FORD deal...fight like hell for that.
And this is before I even have a build date. The saga is set to continue. ?
 

Meanderthal

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If you have to fight in any way to get anything that is supposed to be included in the deal, the dealership should get a one-star rating. Essentially if you have to be informed and push for something that is supposed to be yours, then they are trying to take advantage of you. I can think of multiple other situations where I have purchased things and I didn’t know about a discount or rebate that was available and the salesperson let me know. Those purchases were for things that were much less expensive than a car and the savings available was much less. It is not difficult for any car salesman to know what rebates/incentives are available to you. Either they have some kind of reason to keep that information from you or the dealership management is keeping it from them. Either way, the dealership should get a bad review.

I believe that when you get service from a dealership, you will also have an opportunity for a survey about your experience. If you are happy with service then you should tell them so, but also if you are unhappy with sales they should also know.
 


Barry S.

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I don't know where you live but I have numerous car dealerships in the area. There are a few that I have been to, wasn't pleased with them, politely said goodbye, and walked out. Found another dealership that was very pleasant and accommodating, both Sales and Service, and have done business with them for the past fifteen years. Why allow yourself to be so aggregated when other options might be available?
 

Adam CW

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None of the Ford dealers where I live have ever tried to pull anything like that.

One Ford dealer did show me a list of optional extras like paint protection. He passed me a sheet of paper, asked if I was interested, told me it makes them a little extra cash and none of it is necessary. That was the end of it.

I would give my honest opinion when completing the survey.
 

Elegance

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I don't know where you live but I have numerous car dealerships in the area. There are a few that I have been to, wasn't pleased with them, politely said goodbye, and walked out. Found another dealership that was very pleasant and accommodating, both Sales and Service, and have done business with them for the past fifteen years. Why allow yourself to be so aggregated when other options might be available?
Middle of nowhere Arizona. 2 hours from Tucson, 3 hours from Phoenix. We have no other options within our immediate area. I've had a great relationship with the service department and expected the same from sales. I was wrong.

Additionally, they took a $1000 non-refundable deposit from me the day I ordered. I thought this locked in my price protection, but it turns out no deposit is needed for that. Can't switch now unless I'd like to be moved to the back of the line, get saddled with the new higher MSRP when I place another order, and lose my $1000 deposit. Being aggravated is the only option I have right now.
 
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thekingprawn

thekingprawn

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I don't know where you live but I have numerous car dealerships in the area.
There are two Ford dealerships in my county, and my county is a peninsula. I live at the northern, non-connected end, so it's either drive 40 minutes to get out of the county or take a ferry that adds both time and expense to get to another dealership. Like I said, the best other option is the dealership that is an hour away. I drove in that direction today and had a great time with it. I may schedule maintenance up there periodically just so they know me and my Bronco.
 

Barry S.

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I guess I'm spoiled living in Wake County NC. I understand your frustration.
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