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Automotive News reports that, per data from LMC Automotive, the combination of the Ford Bronco Sport and Escape has allowed Ford to gain significant market share in the first half of 2021. Ford has gained three percentage points over 2020, rising from 8 percent share to 11 percent. LMC Automotive data notes that Toyota and General Motors have lost share and Honda’s share is stagnant.
Just as important as gaining share is the fact that Bronco Sport sales aren’t biting into sales of the Escape. In fact, Escape sales were up 0.8 percent in the first half of 2021 with sales of 85,492 vehicles — making it Ford’s third biggest volume seller behind the F-Series and Explorer. The Escape Hybrid and Escape Plug-In Hybrid have also helped Ford earn record sales for electrified vehicles through June.
https://thenewswheel.com/ford-compact-crossover-share-bronco-sport-escape/
Just as important as gaining share is the fact that Bronco Sport sales aren’t biting into sales of the Escape. In fact, Escape sales were up 0.8 percent in the first half of 2021 with sales of 85,492 vehicles — making it Ford’s third biggest volume seller behind the F-Series and Explorer. The Escape Hybrid and Escape Plug-In Hybrid have also helped Ford earn record sales for electrified vehicles through June.
https://thenewswheel.com/ford-compact-crossover-share-bronco-sport-escape/
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