Ford Will Offer Factory Bronco Accessories and Parts

In their newly posted article, Automotive News reports that Ford plans to offer a full line of accessories and modifications for the Bronco, many of which are expected to be pre-installed at the dealership.  These will presumably be offered by Ford Performance Parts, the in-house tuning and performance parts arm of Ford.

This comes as no surprise as would takes a page straight out of Jeep’s strategy of offering a full lineup of Mopar parts and accessories for the Wrangler, which Jeep dealers certainly like to load up on their inventoried Wranglers.