They can and some do ... it happened to me. I had a Preview Order form that listed the order number with the MSRP for all the options and the total vehicle cost.
The full size is a different ballgame. The issue there is people (me included) reserved before pricing was even available. People assumed that they were getting them for MSRP. Even when the reservation was converted to an order, it could be done with no or little paperwork. This led to people believing they had a signed and sealed agreement. I reserved and ordered through Granger but not all dealers are as open and transparent as Granger is.
It will vary dealer to dealer. My experience was great! Placed order, didn't have to place any deposit or anything. Kept me up to date on the process the whole time, no games at closing etc. There are several others on here with similar experiences at other dealers....there are also the slimey horror stories of old on here as well and in my area as well lots of dealers are charging $5k over MSRP. I'd say if you have the option talk to multiple places and go with the one that feels right. Granger Ford on here seems to be a reliable option as well if it's feasible for you. I'll be getting my ESP through them later this week.
Still very much a thing for dealer stock. Most of us don't have any heartache with dealers selling their stock for what people are willing to pay. Our problem is when they place a retail order for a customer then jack up the price when the vehicle arrives and it's time to complete the sale. My dealership has a standard markup of $2k on stock BS. They do MSRP for retail orders.
He did!
Short answer: Yes, they are 100% allowed.
Of course they locked you in.When I placed my order I signed a purchase agreement document that had the msrp price +document fees listed as the selling price. I was told by the GM that my total price was locked in no matter what the market does. I would also be eligible any applicable incentives at delivery. I added the Cost later 110.
they would immediately be able to sell that for 45k+, it would be gone within three days
40k is MSRP for a Badlands with Premium and Towing packages alone, nevermind all the other fun additions. You get what you pay for.
Kyle is 100% correct on that. My local dealer sold an Outer Banks someone backed out of at 43k, nevermind a Badlands.
And this is the temptation for dealers when a contract isn't signed prior to the vehicle even existing. (I'm dubious on how binding a contract can be for imaginary property, but that's a different discussion.) A declined retail order is bank for them. There is a lot of incentive to cause the declination and only the threat of reputational harm weighing against it. The whole concept is a nightmare for consumers. I'm generally not one of those "there oughta be a law" kind of people, but this in an area where the power imbalance is great, the potential for harm is very high, and the incentive structure is skewed completely away from honesty. Ford has real power over dealerships, but I don't know that they exercise it effectively. They have already sold their product regardless of what dealers do.
