The tool roll is really cool, and if you don't look closely, you won't see that each individual tool is also Bronco-branded and logo etched. However, I agree that the tools themselves look like something you would find in a Lowe's aisle. Nothing special but that's true of most all merchandise these days. At that price, I just like the picture. At half that price, I wouldn't be overly embarrassed to put it on a Santa list. At 1/3 that price, I would probably be a buyer.
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