Is there a reason why Ford is still having problems getting their production back up to snuff? It seems like all the other automakers have.
I believe they are allocating the 2.0 l production to the Maverick in order to catch up on demand. Unscheduled BS retail orders are low, while unscheduled retail Maverick orders are very high. Source: Long MacArthur weekly YouTube live podcasts. They break out Scheduling as a separate video also.Going to be hard getting a Badlands built. This weeks scheduling abd commodity bulletin.
Production selection of orders and scheduling is based on dealer allocations, and part availability.
Bronco Sport scheduling info starts at 9:18 in the video.
249 unscheduled retail Bronco Sport orders in the Order Banks.
14,302 unscheduled retail Maverick orders in the Order Banks.
My comment: that's a very low demand for the Bronco Sport.
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You are right which surprises me because Iām seeing them all around me now that I have one and notice. I was one of the Maverick guys waiting first on an XLT, then a Lariat then the Lariat Termor. Finally I just said screw it Iāll get something else. Iām pretty pleased with the Bronco Sport even if I did not buy the Badlands. Will I still get a Maverick? Maybe far down the line when they are in the lot, but I can see me in Bronco and Bronco Sports for a while.
But back to what I said on my 30 minute drive home this morning I probably saw 8 or 9 Bronco Sports.
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Its not low demand for bronco sports, as they are everywhere and are selling very well. They've been mass produced and dealers have selection so there is no need to order one. I found exactly what I wanted on my dealer's lot. He had 17 to chose from.
The mavericks have never caught up from their initial retail orders onslaught, so there's never been any on dealer lots to chose from.
So yes, Ford's trying to catch on Maverick orders, but not because there is little demand for Bronco sports.
Capacity is about 12-13,000 Bronco Sports/month and similar quantity of Mavericks. Yet Ford plans on building only about 3-4000 BS in March. That info was in an earlier video from Long MacArthur.
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I think it's quite possible that Ford bumped prices too far on the Bronco Sports. When the Bronco Sport started selling at well above MSRP during the pandemic shortage I think Ford may have assumed it had miscalculated on what the market would bear pricing wise. The pendulum may have swung to the other side.
There was a suggestion that Ford would move to Job 2 on Bronco Sport production. Job 2 is a mid- model year change. I could see one change coming: With discontinuation of the Falken AT3W, Ford has to eliminate that AT tire option or offer an alternative AT tire. That may require retesting for EPA mileage, with a heavier tire, which can drop fuel mileage by a couple miles per gallon.
My Maverick Lariat with the 2.0 EB is scheduled for the week of March 18th. Doesnāt appear to be a shortage of 2.0 EB there. On a side noteā¦
I also own a 2021 BSBL with the 2.0 EB. I guess Iām hogging that engine.
I also own a 2021 BSBL with the 2.0 EB. I guess Iām hogging that engine.
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This. Go check any dealer lot. There is a ton of Sports. Now that the overall market shifted towards buyers, the production schedule for dealer orders was probably too high at the price point Ford intended towards the end of last year. Now they are having to bust out incentives and dealer discounts to reduce this situation. Thus, they are tapping the brakes on retail orders by diverting commodities like the 2.0L engine and "exhausting" the BB conv. package and the OB tech package. In other words, we will only build you a base BB or OB that you can already find on any Ford lot in North America. Thus, unscheduled retail orders are down to nearly 0. Why would anyone order that?
Low because you can't get them. When first released they were an option. Now only the top of the line has them.
For that reason I'm dropping the idea of a BS in May when the lease is up.
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