Ford Motor Company has abandoned its trademark filing for Bronco Scout, Ford Authority has discovered.
The Dearborn-based automaker initially filed to register Bronco Scout as a trademark on April 15th, 2019...
The filing, assigned serial number 88386362, was abandoned on September 9th, 2019...
I agree but I think it's more like applying the Jeep name Jeep Wrangler, Jeep Compass, Jeep Renegade. If Ford's eventual plan is to make Bronco it's own division and to go toe to toe with Jeep then it makes sense.
It's all about sales the same reason when Ford refreshed the Five Hundred and changed the name to Taurus. Tying the Bronco name to the new same suv is to create sales.
And it'll replace the Ecosport which isn't eco friendly and gets worse gas mileage than my 13 Escape. My escape got 26mpg and the Ecosport is hard pressed to get 21mpg