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Ford Ranchero EV Pickup – News & Info

Dude

Dude

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Sometimes you have to fish or cut bait, throw the baby out with the bathwater, turn over a new leaf, wipe the slate clean, go back to the drawing board, break the mold, tear down the walls and rebuild from the foundation up. I’ve been in Product Design and Systems a long time, and I’ve learned that starting from a blank sheet of paper can be one of the healthiest things an organization can do. You can’t keep putting lipstick on a pig or tinkering around the edges and expect different results. Ford needs to break old habits, think outside the box, and write a new playbook.

And this one:
Ford needs to stop rearranging the deck chairs and start charting a new course.

Or:
Incremental fixes, sacred cows, and business as usual can only take you so far. Ford needs to challenge its assumptions, break from legacy thinking, and build for the future rather than continue patching the past.

how about those euphemisms and I think during my career I’ve heard them all
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disciple83

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Administrator said:
Ford Ranchero EV / UEV Platform Can Beat Chinese EVs in Efficiency Due to Engineering by F1 Engineers, Says CEO
Click to expand...
Same CEO says it's too dangerous to repair your own vehicle, and is actively lobbying against Right to Repair laws, so...

Also watching that R&D video they published a couple months ago had me waking up in a cold sweat because even though, yes, they're able to lighten the vehicle 30lbs by reducing the wiring by over a mile in runs and consolidate ECMs down from over 20 individual modules to like 6 hubs

And all I can think about is how while they're claiming, "Oh, it's so much easier to service and manufacture", all I can think about is how, say you have, I don't know, a DTC code talking about an open connection in a cabin temp and humidity sensor. Right now, that's a $60 part you can pop in and connect on your own without having to get Ford involved in 200% markup on parts, plus $3 hours mandatory labor at $137/hr plus a $217 "diagnostic fee".

But with the new architecture, it's possible some of their streamlining has consolidated the entire sensor array above the rear view mirror into a single unit that you can't get from OEMPartsOnline.com, will cost 10x as much to replace since you have to replace the entire array, and can only be done by a Ford tech since they'll likely now have it tied into the VIN somehow.

And even though they say it's more efficient, the reason behind that is the Chinese are pursuing solid-state battery tech while Ford backed out of their Korean partnership with SK On and is focusing on optimizing current battery tech because it's "currently cheaper" to use. So yea, you might be able to get 350 miles of range out of an 88kWh Li-Ion battery pack while the Chinese can only do maybe 300, but it's because the Chinese aren't using Li-Ion anymore, and have moved onto Solid States and are pushing 350 miles of range from 70kWh packs that weigh less and charge faster.
 
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