Heritage Limited

[rootdoc]

The local Ford dealership just received a new 2023 Bronco Sport Heritage Limited Robin Egg Blue. Sticker price MSRP at 46.7K. They are listing it at 51.7K, 5K over invoice. It's a cool ride, but I'm not a fan of the color. If it was the light yellow I might have considered doing some negotiating on the price for a trade in.

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[67L48]

Looks like they're listing it for $5K over MSRP, which would be $7K+ over invoice. Either way, since Ford has basically confirmed that the Heritage Limited is, in fact, limited, probably any remaining NOS HLs will be given a markup.

It's literally one of the only limited trims I can recall seeing that is actually limited. Typically, the only thing limited is the number of people with enough money to buy one (e.g., a F-150 Limited).

 

[Ksnau]

Yeah but whenever I was looking at mine they wanted 58 and I got 51,000 out the door and it would have been I think 3,000 less than that if I gotten them to do my trade-in but carmax was offering me $4,000 more so I got an extra grand not trading it into them. It's sucks and it's ridiculous but the sticker price dealers put out there is never the actual final price, especially if you know how to haggle and not let them push you around. But the crazy one is the one that wants 75,000 with a 25,000 markup plus like another couple thousand in bogus add-ons

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