Jeep sales are down 34% and prices are up 61% since 2018.

[rocks]

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[Tigger]

They did not directly state it but they did imply my thought about the Jeep (and the full Bronco). When you get to the people that want to buy vehicles at $60k+ you are competing too much with people that are used to driving luxury vehicles and cannot adjust to the ride quality. So if you want a toy, it’s expensive. If you want a great ride in the city or highway, these are not as comfortable. If you want a fun vehicle and willing to spend this money with no worries about the lower ride quality, there are too few buyers in this group.

I mean, for me personally, I was close to buying a $76k Bronco but if I did, I may be too afraid to beat it up off-roading.

Thanks, I enjoyed listening to that podcast.