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Exactly, and that's what the dealer in my area is doing.

I think a lot of dealers get away with the markup because the Bronco was listed for MSRP on their website....Not till you go to buy it they verbally tell you its 10K over?! I don't even think that's legal?? Point of this whole thread was the mark up made it not worth it at all to me...

What's crazy is I am so glad I didn't pay the 5K mark-up they wanted on my Badlands Sport I have now....This mark-up will turn south real quick when interest rates stay at 6-9%......IDK....I guess some people want a Bronco that bad....Not me....

It’s no Wildtrack by any means, but after leaving the dealer I went up in the woods and took my Badlands Sport down some deepish snow trails no problem. Plus Bronzesmoke Metrallic is a 22’ only color and it seems a Carbonized Grey roof is no longer available….So I have a rare color combo….one...

Nailed it! The dealer came down to $4K over sticker...... But my Badlands is just more comfortable and the interior room on the inside is really not that much bigger on the Bronco....on the outside yes its huge! I really wanted the Wildtrack because the top fully comes off. But like I said in my...

Ohh agreed! Apparently they got in an Outer Banks model (looked like a Barbie jeep to me) with the Lux package and my salesman pointed out to me that the sold it for 10K over that day as well because apparently the Lux package is hard to get.....no thanks.

First off, I am not trying to put down the Bronco and say the Sport is a superior vehicle…..this is just my experience of trying to make a deal on a new Bronco/ trying to trade in my Badlands Sport. My dealer did get in a 2023 Bronco Wiltrack, no options, they come with a mid package. Race Red...