I've got a BS Sasquatch. It's a matter of ground clearance. The BS is shorter, a bit narrower which can make a big difference in certain situations. I've been able squeeze my rig through some tight spaces (with a few scrapes)...but I'm thinking about a lift kit.
I had this same debate. Here are my two cents!
Bronco
Pro - cool, customizable, capable of whatever off-road you want, generally available (lots of them on dealer lots)
Con - cost, capacity is limited (your gear), fuel economy
Ranger Raptor
Pro - cool x2, size is manageable, 400 HP, room...