If they want better fuel mileage get anything but the Badlands. The 1.5l will get you better fuel mileage and it is still a much better off roader than the Subaru's, RAV 4 or CRV.
I have not seen pictures of one yet. I ordered mine with the black roof as the simulator on ford.com made it look like the roof and body were a shade off. I thought that might look bad so I ordered the black roof.
Thanks for the report. I ordered mine 10 days after you with it looks like the same packages in Iconic Silver, except I have a 3/1/21 build date. I am just down I35 in Iowa, if I see an Alto Blue Badlands when in Minn I will be the one honking at you.