Amen to that - who cares what name.
Having just gotten back from Moab, I can attest to the Badlands' ability to take on some seriously hard terrain at Sand Flats Rec Area. Wow! I wasn't sure I could make it (245/65/17 tires, stock ride) but she crawled through like a champ with only some minor...
I just mounted new KO2's, 245/65 and yes louder but not bad and hardly noticeable with windows up! They are not a city tire - I purchased these for snow and dirt roads. BS/BL is made for car camping! The stock Pirelli's non bene in snow!
Brown on Velocity Blue.
I tested the Mud-n-Ruts GOAT mode this weekend..ran out of tire capacity spinning all 4! Stock tires are not adequate for mud and sand...