ahh yes, the price sounds about right for a fully loaded Badlands here in Canada. Now you know why we didnt get the first edition as that would put you in the 50k range easily
Although we’ve been conditioned to think so, price gouging is not always a bad thing. (I believe it was the book: “Why everything you know is wrong” that had some good examples).
At any rate, even if they did raise the price it‘s supply and demand. How often do dealerships have to reduce prices because of haggling customers? Why can’t they even it out by raising prices when the market allows?
That's Canada,
I had a Liquor store for years, when the Canadian's were heading home for the season they'd stop in and buy cases and cases of cheap Canadian whiskey, Segram's 7 and such.
Then I'd watch them get a funnel out and poor the booze into their RV's water tank.
10, 20, 40 gallons. And I'd throw all the 1.75 L bottles and cases away for them.
Then they'd buy 20 cartons of smokes.
These things were super expensive up there, just like the Bronco Sport.