LAS VEGAS, Oct. 31, 2023 – Ford Performance Parts is showing custom concept packages at this year’s SEMA Show that will be available to customers starting in 2024. This first taste of what’s to come will show how owners can turn their Ford vehicle into a rolling showcase that reflects their personal taste, attitude, and love of their vehicle.
"Ford customers love to personalize the performance and appearance of their vehicles, especially Mustang, Bronco and Ranger," said Mark Wilson, Ford North America Vehicle Personalization manager. "The Ford Performance parts packages we're debuting combine the latest design trends with aftermarket accessories engineered to work with these vehicles out of the box."
Developed in response to customer feedback, these packages will be available via the Ford Performance Parts website or through a dealer accessory counter. Pricing for each package will be available nearer each package’s on-sale date, while either a Ford dealer or ASE-certified shop can perform the installation.
The packages fall into four categories: Off-road capability, street performance, aesthetic parts, and unique vehicle graphics.
Ford Accessory Personalization for Bronco and Bronco Sport
Ford Accessory Personalization gives owners the opportunity to make a vehicle their own via graphics and aesthetic parts. Originally introduced as a modern riff on the popular Free Wheeling Fords of the 1970s, the Bronco Sport Free Wheeling adopts sunset-inspired accents inside and out. The Bronco Sport Blue Free Wheeling turns those details on their head and shows the dramatic changes Ford owners can make to their vehicles via the Accessory Personalization program.
New Custom Vinyl Wraps Available for F-150, Mustang, Bronco, and Explorer
Ford has offered vehicle wraps and graphics for more than a decade, but now it’s going even further with custom vinyl wraps in 60 colors and three different finishes (gloss, satin, and matte) through Ford Vinyl Wraps. Customers owning select vehicles will be able to select their car, truck, or SUV online in early 2024 and preview the available wrap colors to see what it will look like.
Ford engineering teams have selected high-quality vinyl wraps and developed special installation techniques to ensure sensors and driver assist systems work as designed. An independent network of professional wrap installers will coordinate the work and make sure the job is done as quickly as possible, usually under two weeks from order to completion with the car only out for customization for a few days. The program will roll out in Michigan, Florida, Texas and California and rapidly expand nationwide. It will be available for certain newer model year F-150, Mustang, Bronco, and Explorer vehicles.