Rental Bronco Sport!

SirEd

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I am staying at a resort near Grand Tetons National Park and what do I see? A red Big Bend Bronco Sport. I asked the two women who were in it and they told me it was a rental from Budget Rental!

I was shocked that it was a rental since Bronco Sports are in short supply. I guess Ford wants people to drive it and want one even though they will have a hard time finding them at dealers.

The two women were extremely impressed with the Bronco Sport and one was seriously thinking of buying one next year. I guess Ford sending some to rental car companies is driving demand although they don't really need it right now.





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13MikeH

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Well in fairness, there really aren't many options of any brand to choose from, and to me, that's an incredible marketing strategy for Ford. Particularly if you consider the location, what better way to draw in consumers than put them behind the wheel. For rental companies the Sport is a great option, lots of room, driveability and comfort, all at a budget. While they are tough to get now, many people are backing out, leaves a lot available. Rental companies have to stock their lots with something. This chip crap won't last forever.
 

Excape

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Well in fairness, there really aren't many options of any brand to choose from, and to me, that's an incredible marketing strategy for Ford. Particularly if you consider the location, what better way to draw in consumers than put them behind the wheel. For rental companies the Sport is a great option, lots of room, driveability and comfort, all at a budget. While they are tough to get now, many people are backing out, leaves a lot available. Rental companies have to stock their lots with something. This chip crap won't last forever.
A notable (possibly unintended) marketing boon of the last century was the inclusion of mini bottles of Tabasco sauce in WWII C-rations. Something nice to enhance the mundane food, many soldiers returned home and remembered it a bright spot in a miserable situation.
Fast forward to now, people emerging from a year-long pandemic, getting out enjoying the outdoors for the first time, and in a Bronco Sport!
An oblique comparison, but possibly some similar effect from a marketing standpoint?
 

Fossil

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I was shocked that it was a rental since Bronco Sports are in short supply. I guess Ford wants people to drive it and want one even though they will have a hard time finding them at dealers.
There are two dozen on lots within twenty mile of my home with another thirty shown as ordered. There is a shortage of BL+BL, my goal, so I'm shifting plans to a 22 when the order bank opens.

It seems to me it's a shortage of certain options more that the actual BS itself.
 

Excape

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There are two dozen on lots within twenty mile of my home with another thirty shown as ordered. There is a shortage of BL+BL, my goal, so I'm shifting plans to a 22 when the order bank opens.

It seems to me it's a shortage of certain options more that the actual BS itself.
What zip code are these lots in if you don't mind saying? If I found a BB optioned the way I want, and I could get it now, I might forgo my OB that may or may not get built this year.
 
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13MikeH

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A notable (possibly unintended) marketing boon of the last century was the inclusion of mini bottles of Tabasco sauce in WWII C-rations. Something nice to enhance the mundane food, many soldiers returned home and remembered it a bright spot in a miserable situation.
Fast forward to now, people emerging from a year-long pandemic, getting out enjoying the outdoors for the first time, and in a Bronco Sport!
An oblique comparison, but possibly some similar effect from a marketing standpoint?
Nah I'd say that's the same simple subtle placement or enticement. Completely followed the logic. People want to get out and live a bit. Can't find bikes anymore...the great American adventure is on.
 

Fossil

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What zip code are these lots in if you don't mind saying? If I found a BB optioned the way I want, and I could get it now, I might forgo my OB that may or may not get built this year.
20 min west of Cleveland
 

Bronclahoma

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My son manages a large corporate fleet that has everything from heavy duty tractors to small company cars. He buys quite a few Fords. Said he is considering base BS's if they are ever available as company cars in locations that have a lot of snow. Their price makes them attractive as rentals and company cars.
 

69cuda340s

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My son manages a large corporate fleet that has everything from heavy duty tractors to small company cars. He buys quite a few Fords. Said he is considering base BS's if they are ever available as company cars in locations that have a lot of snow. Their price makes them attractive as rentals and company cars.
Base models can usually be found without too much effort. But if they are on the lot a lot of dealers want over MSRP for them.
 

Bronclahoma

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Base models can usually be found without too much effort. But if they are on the lot a lot of dealers want over MSRP for them.
Large companies order vehicles at a fleet price. Way back of invoice. He buys hundreds of Fords annually. Right now, like everyone else, he has orders he can't get built. Were supposed to have built 70 F350's for him last week. Built none. This Wuhan Virus has sent shock waves through every facet of our economy and personal lives.

When things get "normalized" (assuming this isn't the new normal) I expect rental companies will opt for some Sports. I can't see Ford selling many Broncos to rental companies at reduced prices when they can sell all they can build for the retail market.
 

Fossil

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Well in fairness, there really aren't many options of any brand to choose from, and to me, that's an incredible marketing strategy for Ford. Particularly if you consider the location, what better way to draw in consumers than put them behind the wheel. For rental companies the Sport is a great option, lots of room, driveability and comfort, all at a budget. While they are tough to get now, many people are backing out, leaves a lot available. Rental companies have to stock their lots with something. This chip crap won't last forever.
Rental companies stopped buying and sold off when the C19 lock downs hit and are short as a result.
Not to pan the Sport at all but they are picking up what they can get and charging a ton for the cars available.
 

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