Promo video for the new Scout: "America's Next Shot"

Tigger

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I’m confused by the video. It is selling America more than a vehicle and that vehicle is from a German manufacturer. Confusing, but what do I know.

edit: @Mark S. your article is more recent than the one I read. Poor research on my part as I see several other articles confirming South Carolina. I deleted that part from my post.
 
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Mark S.

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Escape2Bronco

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The IH Scout has a cult following just like the EB. They are going down the same path as Ford. Let’s hope they can keep it on track. It’s only been 2.5 years plus for me and my build date keeps getting pushed every week so not there yet.
 


Escape2Bronco

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o0260o

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That is so pretentious. I couldn't finish watching that video. It looks like those stock footage parodies on South park that went too long.
Oh well, it's another SUV for a country where 80% of the population is urban.
 

Mark S.

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The IH Scout has a cult following just like the EB.
I had a two-door '68 Bronco with the straight-six, manual three-on-a-tree, and a friend had a Scout. I don't remember the details on his, but it went everywhere the Bronco did. He was much more fanatical about his car than I was about the Bronco. I enjoyed the Bronco, but it's purpose was getting around in the back country, so I didn't really car about what it looked like.

I think nostalgia as marketing is genius, but I would never own one of those older vehicles today. They were noisy, difficult to drive on the road, uncomfortable, and downright dangerous in any kind of accident.
 

jason202

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It will be interesting to see what kind of lifespan the current crop of retro-themed vehicles (Scout, Bronco and the Bronco Sport) end up having over time. Vehicles that relied heavily on nostalgia like the New Beetle, Chevy HHR, PT Cruiser and Thunderbird revival only remained popular for so long, and it seems like it's a lot harder to keep those types of designs fresh.
 

Cyber Sport

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Owned two Scouts back in the 90s, best SUVs I every owned. Wish I would have kept them.
 


Escape2Bronco

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It will be interesting to see what kind of lifespan the current crop of retro-themed vehicles (Scout, Bronco and the Bronco Sport) end up having over time. Vehicles that relied heavily on nostalgia like the New Beetle, Chevy HHR, PT Cruiser and Thunderbird revival only remained popular for so long, and it seems like it's a lot harder to keep those types of designs fresh.
Only time will tell. I think they have done a good job with the Mustang since the 2005 release. Going on almost 20 years although I still prefer the 2005 versions.
 

Escape2Bronco

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Owned two Scouts back in the 90s, best SUVs I every owned. Wish I would have kept them.
I'm surprised there was anything left of them by the 90's. They didn't seem to do well in the area that used salt. Although there is a late 60"s version by me that is in remarkable condition but they only use it to plow their driveway and spends most of it's time in the barn.
 

jason202

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Only time will tell. I think they have done a good job with the Mustang since the 2005 release. Going on almost 20 years although I still prefer the 2005 versions.
That's a good point. The Mustang hangs on and keeps on improving while holding on to a lot of retro cues. We owned a 2011 convertible for 12 years and loved it.
 

Bucko

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It will be interesting to see what kind of lifespan the current crop of retro-themed vehicles (Scout, Bronco and the Bronco Sport) end up having over time. Vehicles that relied heavily on nostalgia like the New Beetle, Chevy HHR, PT Cruiser and Thunderbird revival only remained popular for so long, and it seems like it's a lot harder to keep those types of designs fresh.
And the Mustang and Challenger, of which I bought and sold. The Mustang will still continue although I hear it is getting a radical change. The Challenger? Gone after 2023.

And now I own a Bronco Sport. I guess I'm a glutton for nostalgia.
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