Any dealership that is saying that Ford is mandating the markups or any of that nonsense is just full of it. Take your business elsewhere. Ford can only SUGGEST a price, by law, to their dealerships. And that suggested price must, by law, be presented to the customer as the MSRP (Manufacturer Suggested Retail Price). If itās on the window sticker as MSRP, thatās what Ford is saying the price should be. Any additional fees or markups are all extras on top of that dreamt up by the dealership. If Ford truly is mandating a price increase, they will issue new window stickers with new MSRP.
We are seeing a whole lot more mark-ups across the industry lately. Dealerships, and the salespeople who work there, are becoming increasingly more desperate as the available inventory to sell has been low for quite a while.
We are seeing a whole lot more mark-ups across the industry lately. Dealerships, and the salespeople who work there, are becoming increasingly more desperate as the available inventory to sell has been low for quite a while.
Sponsored