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Highlights
- Ford’s Bronco Sport sales had their best performance to date in March with sales of 9,780 SUVs sold, bringing first-quarter sales to 23,356 vehicles while turning on dealer lots in just 13 days. Based on preliminary data, Bronco Sport is conquesting over 60 percent of its sales from outside of Ford. With the larger body-on-frame Bronco coming later this year, Ford has now converted over 125,000 of its early reservations to orders.
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