Bluetooth vs. SYNC3 Capabilities?

Njia

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Apple cinnamon cheerios contain cinnamon. Frosted cheerios built on the same O platform do not contain cinnamon for specific reasons, not because it would break the bank, but because the customer doesn’t want it.
I don't recall being asked whether I would want a power lift gate. If I had been, my answer would have been an emphatic "yes."

And, by the way, spare me the hymnals about vehicle development, platform engineering, etc. I have spent the better part of 30 years in vehicle engineering and supply chain. I know exceptionally well how these decisions are made.
 

essentialemployee

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I don't recall being asked whether I would want a power lift gate. If I had been, my answer would have been an emphatic "yes."

And, by the way, spare me the hymnals about vehicle development, platform engineering, etc. I have spent the better part of 30 years in vehicle engineering and supply chain. I know exceptionally well how these decisions are made.
Please enlighten me why there is no power lift gate.

I do know that they don’t ask every single customer what they want before they decide to manufacture a mass produced vehicle.

Ford has been in this business longer than 30 years and they know how to offer features in a vehicle that sells. So although you may want a power lift gate, the majority of buyers that will actually buy a bronco sport won’t see that as a necessity.
 

radioboy77

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When Sync 3 hardware first came out, it was a mess. I suspect more of the same for Sync 4 hardware when it's first released. Sync 3 is a mature OS and works pretty flawlessly...especially with wired connections for Android Auto and CarPlay. I've used wireless AA and resolution is slightly degraded plus there's a lag on touches. This is something you can't really fix ...it's the nature of the wireless connection. Same for CarPlay. Convenient, yes. Practical, sort of. That said, Sync 3, in current hardware, runs fast and solid. For now, until Sync 4 matures, I'd rather have Sync 3. Fewer headaches. Plus, don't forget Ford purchased the BlackBerry division that created QNX, the underpinnings of Sync 3. That team has done wonders for the platform and continues to refine it.
 

Njia

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Please enlighten me why there is no power lift gate.

I do know that they don’t ask every single customer what they want before they decide to manufacture a mass produced vehicle.
I was referring to your tone in your previous comment that strongly hinted at wanting to "enlighten me" as to how these decisions are made. I know how they're made and you don't have to pull out the figurative Crayolas, nor Cheerios for that matter.

As for the actual decision, of course it was the result of some combination of customer focus groups, cost-benefit analyses (probably several and inclusive of pricing, etc.), value engineering, competitive benchmarking, and packaging. Regarding the benchmark, which is the Jeep Compass, the "Elite Exterior" package on some trim levels includes a power lift gate, so at least someone must want it.
 

essentialemployee

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I was referring to your tone in your previous comment that strongly hinted at wanting to "enlighten me" as to how these decisions are made. I know how they're made and you don't have to pull out the figurative Crayolas, nor Cheerios for that matter.

As for the actual decision, of course it was the result of some combination of customer focus groups, cost-benefit analyses (probably several and inclusive of pricing, etc.), value engineering, competitive benchmarking, and packaging. Regarding the benchmark, which is the Jeep Compass, the "Elite Exterior" package on some trim levels includes a power lift gate, so at least someone must want it.
Sorry if my reply came off as condescending. My cheerio analogy was not intended to dumb down just using a specific example in my life.. I’m a grown man who enjoys cheerios and I don’t think it’s only an elementary topic.

With that said, my point is that... I’m not claiming “people” don’t want a power lift gate. My point is different vehicle are targeted to different people with different wants. The power lift gate is not offered on any package on the bronco sport for a reason. That reason is like you said.. bronco sport specific-customer focus groups, cost-benefit analysis etc.

Lastly I can see how “please enlighten me” can come off wrong. But I do mean that in a literal way. This is an on-going question that at the end of the day, we can only speculate. We didn’t make the decision so only those that did really know why. I’m the type of person that likes to learn new things. So I may be one a the few people that use please enlighten me literally..
 

essentialemployee

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As for the actual decision, of course it was the result of some combination of customer focus groups, cost-benefit analyses (probably several and inclusive of pricing, etc.), value engineering, competitive benchmarking, and packaging. Regarding the benchmark, which is the Jeep Compass, the "Elite Exterior" package on some trim levels includes a power lift gate, so at least someone must want it.
As for the compass offering it. They believe it’s important to their target market. Bronco sport may be in the same class but that doesn’t mean they can’t have their own stab at what they believe the target market will actually want. They are competing, but they don’t need to offer the same exact vehicle to compete.
 

TheMalamute

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None of you get a power lift gate because you simply don’t deserve one. 😉
 

Excape

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I'll take the vertical liftgate and flip-up glass any day over the powered liftgate. The flip-up glass does add weight and cost. Doing both (power and flip-up) would impact both cost and weight budgets from a design standpoint.
 
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