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According to Ford, more Bronco Sport buyers are defecting from Jeep than any other brand. The Bronco Sport is doing a great job of poaching buyers from other brands, with 63 percent of buyers coming from other automakers so far.
While Jeep vehicles are often lauded for their off-road capability, much of this success can likely be attributed to the fact that the Bronco Sport has also proven to be a surprisingly capable vehicle off-road as well.
https://fordauthority.com/2021/06/2021-ford-bronco-sport-buyers-defecting-from-jeep-more-than-any-brand/
While Jeep vehicles are often lauded for their off-road capability, much of this success can likely be attributed to the fact that the Bronco Sport has also proven to be a surprisingly capable vehicle off-road as well.
https://fordauthority.com/2021/06/2021-ford-bronco-sport-buyers-defecting-from-jeep-more-than-any-brand/
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