- First Name
- Matt
- Joined
- May 8, 2022
- Threads
- 6
- Messages
- 119
- Reaction score
- 201
- Location
- Southern Oregon
- Vehicle(s)
- 2022 Bronco Sport Badlands
- Thread starter
- #16
I think a lot of dealers get away with the markup because the Bronco was listed for MSRP on their website....Not till you go to buy it they verbally tell you its 10K over?! I don't even think that's legal?? Point of this whole thread was the mark up made it not worth it at all to me.... Specially since the 2021/22 Wildtracks' MSRP was closer to 50K, not 56K....Ford raised the price as well for 2023's ...Definitely questions the value of the Bronco....specially when you add markups.I thought Ford was cracking down on these insane mark-ups. The thing loses $5k in value the instant you become the owner. Now your $4k Mark up and $5k depreciation puts you $9,000 behind just by signing your name.
For 65K, I'd rather have a new Sequoia or Lexus GX.....Time will tell if others will fell this way.....ONE day I'm sure the lots will be full of full size Bronco's for sale where you can pick your color and drive it home.....its already happening in some areas now with the Sports.
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