Automotive News reports that, per data from LMC Automotive, the combination of the Ford Bronco Sport and Escape has allowed Ford to gain significant market share in the first half of 2021. Ford has gained three percentage points over 2020, rising from 8 percent share to 11 percent. LMC...
According to Ford, more Bronco Sport buyers are defecting from Jeep than any other brand. The Bronco Sport is doing a great job of poaching buyers from other brands, with 63 percent of buyers coming from other automakers so far.
While Jeep vehicles are often lauded for their off-road...