So I think you answered your own questions, I see the same as you:
Take a look in the guide above:
Look on the MAJOR PRODUCT FEATURES page:
SERIES/EQUIPMENT GROUP AVAILABILITY
●Special First Edition available on Badlands only
Then scroll down to the BADLANDS EQUIPMENT GROUP page, it says...
Interesting how little following the Sport is getting. When the equivalent Jeep Renegade was introduced it had a huge following, maybe because of the Jeep name recognition.
Let's hope Ford's marketing plan includes The Rock driving a Sport model in a cameo off-road chase scene.