I've had the BSBB about a month and just noticed this. I'm thinking the vehicle might have been damaged in shipping and was repaired by the dealer. I haven't seen a BS with the lettering off before.
Just brought the 2024 BSBB home yesterday and while making all the necessary adjusts for driving found out that the driver's seat recline doesn't work, can't get it to move up or down. I guess it's back to the dealer for my first warranty issue.
Just got back in a new Bronco, Alto Blue, BB. I originally had a 2021 Bronco Sport, but sold it to be able to purchase a vehicle for my son. But times have changed, and I am now the the proud owner of a 2024 BSBB in Alto Blue