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Ford Bronco Sport sales totaled 5,526 SUVs in February 2021 (13,576 YTD). Customers love the rugged styling and the expressive retro- grade design. Bronco Sport is bringing in a more active lifestyle customer, with 56 percent of Bronco Sport customers opting for the trailer-tow package for the mounting of accessories and towing ATVs, motorcycles and campers.
Ford brand SUVs had their best February retail sales in 20 years, thanks to Bronco Sport and Mustang Mach-E. Both SUVs are turning quickly, with days-to-turn on dealer lots at just 13 days for Bronco Sport and only four days with Mach-E. Combined sales of Mustang Mach-E and Bronco Sport are up 11.8 percent.
Like January, Ford retail sales outperformed the industry again. Fordās estimated retail share in February totaled 12.0 percent, compared to 11.7 percent last year. Share gains came from trucks and new product offerings of Bronco Sport and the fully electric Mustang Mach-E.
Ford brand SUVs had their best February retail sales in 20 years, thanks to Bronco Sport and Mustang Mach-E. Both SUVs are turning quickly, with days-to-turn on dealer lots at just 13 days for Bronco Sport and only four days with Mach-E. Combined sales of Mustang Mach-E and Bronco Sport are up 11.8 percent.
Like January, Ford retail sales outperformed the industry again. Fordās estimated retail share in February totaled 12.0 percent, compared to 11.7 percent last year. Share gains came from trucks and new product offerings of Bronco Sport and the fully electric Mustang Mach-E.
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